Radura
Brand and website concept. Exploring how a wellbeing idea could become an offer, publication and programme of activities.
The question behind the design
Radura explores a wellbeing brand around Como and Ticino. The concept brings together introductory material, articles, learning and possible local activities.
Our contribution
The work develops the proposed offer and organises it into an Italian and English website that can be discussed and revised.
Decisions in the work
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Give someone a starting point through an introductory guide and learning route.
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Separate learning, editorial material and proposed activities so people can understand each part.
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Show the broader idea as a concept before treating every proposed service as ready to sell.
Project status
Concept preview with proposed activities, products and demonstration forms. These proposals are still being developed.
Open the concept preview